Proposal Summary

The following is a proposal for Fund12 of Project Catalyst for the dedicated design, development, and the creation of bespoke Fortnite Experiences and Games that will bridge the gap between traditional Web2 users and the Cardano Blockchain.

We believe Cardano's ecosystem is undervalued due to lack of marketing and exposure to web2 audiences. There is a desire to increase liquidity without sacrificing decentralization & ownership to VCs.
Blue Box Gaming along with our partners PlayerMint and Command Line are proposing a design and development process that will produce high fidelity Fortnite experiences that bridge the gap between Web2 & Web3 users by meeting gamers where they are already at; prioritizing immersive experiences with Cardano IP at the heart.

We have a few partners and dependencies for this porject.

PlayerMint - PlayerMint is an established Cardano Project that was previously funded through Catalyst and is essential to our mission of onboarding Fortnite gamers to the Cardano Ecosystem. This will be accomplished by expanding their existing infrastructure that allows gamers to level up their gaming experience while playing Fortnite, earning tokens based on their performance, and trade them for on-chain prizes.

Command Line -Command Line is a Fortnite focused studio from Theia Interactive. Command Line works with entertainment based IP, celebrities, athletes, musicians, and influencers to bring unique and engaging experiences to Fortnite with an existing portfolio of web3 work. Their AAA experience with over 200 shipped Unreal Engine products and their extensive connections are important in building high quality experiences and meeting deadlines.

Our proposal would solve for the demand of large scale marketing efforts for the Cardano ecosystem. We believe that providing meaningful experiences for Web2 and Web3 players is a better path than trying to market to other web3 ecosystems in a liquidity merry go round. Our solution will provide awareness and a low friction onramp to Cardano in a sustainable way.

In 2023, Epic Games, launched a new program called UEFN (Unreal Engine for Fortnite) that allows companies like BlueBox Gaming and Command Line to publish high quality Unreal Engine experiences into Fortnite for 600 Million users to experience.

Every month 29 Million users play UEFN creative maps and game modes.

Blue Box Gaming along with our partners PlayerMint and Command Line are proposing a design and development process that will result in the deployment of custom Fortnite Experiences based on goals outlined by us, the Blue Box Gaming team, and PlayerMint.

Command Line has helped BlueBox Gaming outline a proposed development plan to create a bespoke Fortnite game titled Realm Striders.

Command Line's process will include the creation of a Cardano themed world that can be used for multiple game modes. A portion of the revenue from these game modes will go back into expansion of partnerships and fresh gaming content.
Each game mode will have unique features to drive player engagement and attract a wide range of player types that are introduced to the Cardano Ecosystem and established Cardano project IP.
We take this approach as veterans in gaming with the mission to meet web2 gamers and users where they are already at, amplifying the things that they already love.

Our team is proposing the creation of a unique world themed around the Cardano blockchain, Cardano Projects, and complimentary game sponsors. This world will feature unique points of interest on islands that look like the Cardano logo from above. Each island can house Easter eggs, mini games, and branding to keep players engaged.

We will activate 6 of the top Cardano NFT communities and their IP to establish a strong player base. Having an active map is of utmost importance. In order to grow the player base, we will do the following:
  • Tournaments: Through BlueBox Gaming, PlayerMint and various Cardano Communities.
  • ​Partnerships: Engage in strategic collaborations with web2 and cross chain web3 communities, live streamed across various socials with the map code easily accessible.
  • ​Map & Game Updates: Ongoing updates to game modes to keep the content fresh.
  • ​Dedicated Marketing Team: RareDrop's extensive experience in talent management and streamer marketing will bring our game modes to the masses with a goal of ranking as a top 100 Fortnite Map.
A smooth onboarding process will be facilitated by in game billboards and loadout instructions that lead people into the BlueBox Discord. 

This gaming community was established in 2019 for web2 gamers and onboarded those who wanted to collect web3 prizes. Our experience with this process will be used to assist gamers with their first Cardano wallet and linking it to Epic Games through PlayerMint's infrastructure.

Environment Overview

Our team is proposing the creation of a unique world themed around Cardano, Cardano Projects, and the games sponsors. This world will feature unique points of interest on islands that look like the Cardano logo from above. Each island can house easter eggs, mini games, and branding to keep players engaged.

Below we have provided examples of different biomes. Upon approval these biomes wil be flushed out to include IP from various Cardano Projects.

Proposed Game Modes

Following the creation of the world we can build a variety of games to target player demographics. These demographics can most easily be broken down into the three following categories.

  • Casual
  • Typical
  • ​Competitive
The chart below can help outline the types of games and experiences that best fit the player types and we will drive engagement between each of these.

Suggested Game Modes by Player Type

The following pages cover our suggested game mode by player type in more detail:

Proposed Games

Below, Command Line has outlined three games to cover the various player types. This is not an exhaustive list and additional or varied games can be created based on community feedback and partner preferences: Blue Box Gaming has created new game mechanics that are not utilized in current game modes that can be developed and iterated on to differentiate our offerings.

Realm Striders Tycoon: (Player vs Environment)

This game is designed for 1-4 players to explore and conquer the Cardano World. This experience will start players on a small island on the outskirts of the map and challenge them to defeat the six bosses and take control of all of the resources. This will combine tycoon, role playing game, and boss battle elements. Various Easter eggs and mini-games will be scattered throughout the world for players to find and unlock.

Realm Striders Battle Royale: (Player vs Player)

Players will drop into the map and be challenged to be the last one standing. This can be a singles, duos, or squad battle game mode and loot and resources around the map will be leveled accordingly. In addition to players, NPC enemies (zombies and guards) will protect high level loot boxes forcing players to strategize over their next move.

One unique mechanic BlueBox Gaming pioneered is implementation of a skydiving bonus. At the game start, players will skydive from above, giving players a full view of the Cardano Islands below. By flying through a series of rings on your way down to the map you can receive a speed and health bonus for a limited time allowing you to get to better loot before you competition. These rings will range in size with larger rings being easier to fly through but granting low level boosts. Smaller, more difficult rings will give players higher level boosts.

Alternatively, special rings could provide weapons or gear so that players don’t land empty
handed and can start to fight immediately upon landing in the map.

Realm Striders 1v1 Tournament: (Player vs Player)

This is a highly competitive game mode that would feature tournament style competition.

Players would be dropped into a bracket and battle one on one for a best of 7 to see who advances to the next round. We can have winners and loser brackets and a free for all for those who lose out of the tournament to keep players engaged and practicing.

Each battle will move to a new point of interest (POI) around the map giving players an opportunity to see the wide variety of locations available while they battle for the top tournament spot.

Landing Page and Release Date(s)

Command Line will support the creation of a landing page that can be used to drive web traffic and social media traffic to share the experience and concept outside of Fortnite. Additionally, this landing page can be used to tease the release date(s) of the games. It can also feature a leaderboard and in-game stats such as the total number of player kills across all of the competitive games or total minutes played.

BlueBox Gaming will also create landing pages as part of internal marketing efforts across various social media platforms to offer tournaments to players.

Playermint will be included in these marketing funnels created by Blue Box Gaming to onboard users to signup and connect their Epic Games account to their platform.

Impact

Reinforcement of iconography is important when marketing an organization. If we reach our goal of being a top 100 map, it would bring millions of impressions of the Cardano logo through gamers and streamers, as players soar through the skies and look down at the terrain. It will also bring millions of impressions of popular Cardano NFT IP and projects through billboards, signage, terrain and custom map assets.

A secondary goal is capturing a percentage of players into our Discord, onboarding web2 users to Cardano in a meaningful way. BlueBox has previously advertised tournaments which have been a highly effective onboarding mechanism for players want to claim their prizes. This involves providing education through the process. From the basics of what is blockchain and why it may be important to them. Our experience cultivating a web2 community of like minded people provides a space that is less intimidating than a pure web3 Discord with many degens and/or developers. 

This has created a surprisingly low friction framework for onboarding users over the years at BlueBox Gaming.

In addition the development of one or more of the game modes, there are backend game concepts that will help drive engagement and ensure we are building successfully:

Analytics

On top of the basic number of players and time played we will include detailed analytics around each game. With this data we are able to understand gamer behavior and measure success based on data and in-game interactions within the world.

Fortnite Battle Pass XP

A major driver for popular UEFN maps is their ability to grant Battle Pass XP. Players will endlessly play games with good “XP Grind Ratios” each season to get their Battle Pass ranking up. We will ensure that XP is setup correctly and work with streamers / gamers to determine the best methods for creating a good XP Ratio. This has a direct impact on players seeing and interacting with Cardano IP through grinding for Battle Pass XP.

CAPABILITY & FEASIBILITY

Founder experience
Josh Roggero (Doc) - Prior to joining the crypto space in 2016 I served in the United States Military for 7 years as a Corpsman with extensive training in military operations and leadership.

After the Military I worked as a financial advisor with Ed Mylett's company, World Financial Group. I then transitioned to marketing for Fortune 500 brands while working for Gary Vee at Vayner Media and helped DraftKings stand up their web3 offerings.

In 2019 I launched a discord community with a focus on web2 gamers and ran many alpha and beta tests to find what works and what doesn't on the road to onboarding gamers in a meaningful way.

In 2022 I joined Non-Fungible Films as their CTO at the cross roads of Hollywood and Web3 helping onboard National Lampoon and other significant IP.

Partnership Experience

Aidan Rankin - Aidan is a trusted member of the Cardano Ecosystem and has a proven track record of delivering for Project Catalyst winning multiple funding rounds and exceeding his stated deliverables with PlayerMint. Aidan previously worked at Nike's innovation lab, and Emurgo. He entered the web3 industry in 2017 and hasn't stopped building and creating since.

Command Line - Command Line’s team comes from a diverse background that spans comic book publishing to music industry marketing to game development. With many connections directly to Epic Games and a proven track record, command line has built UEFN maps for popular blockchain projects.

Example Experiences

St. Jude: Play Live

Command Line teamed up with GCX to build a game that supports the St. Jude Play Live fundraising campaign to fund childhood cancer research.
This experience helped them achieve their fundraising goal on their first livestream in 2024!


Team Diverge

JuJu Smith-Schuster’s (Super Bowl winning Wide Receiver) professional gaming team worked with us to develop a hub island to engage with fans and multiple games for their team to stream and practice.

PROJECT MILESTONES

Below please find a high level overview of our proposal for the Realm Striders Cardano Fortnite experience and associated bespoke game(s). We will work with our partners to refine the project scope and game designs following proposal approval.

Phase 1: Onboarding of Cardano IP, Map Creative, and Game Design

A: Milestone outputs - Participating Cardano IP, design documents, mood boards, technical development plans, full marketing scope.
  • Immediately following funding approval BlueBox Gaming will facilitate the onboarding of existing established web3 Cardano projects and IP for 6 map zones.
  • Following the acceptance of this proposal the first week of the project will be centered around Command Line and BlueBox Gaming defining the goals and objectives of the experience. From there we will create design documents, mood boards, and technical development plans.
  • BlueBox Gaming has already come up with the overall map structure in the shape of the Cardano Logo and designed mechanics that are new and different than the existing UEFN experiences.
  • ​BlueBox Gaming will have extensive meetings with RareDrop to iron out full marketing scope.
B: Acceptance and Evidence criteria - Completed design documents, mood boards, and technical development plans
  • 6 collaborations with Cardano Projects
  • Following the completing of the design documents, mood boards, and technical development plans BlueBox Gaming will sign off on deliverables.
  • BlueBox Gaming will sign off on full marketing scope.

Phase 2: Development

A: Milestone outputs - world building and development 
  • The Command Line team will take the documents created in Phase 1 and use those to develop the experience. During this Phase we will have weekly update meetings to share progress
  • ​PlayerMint will develop the additional infrastructure to allow for integration of their system in order to pull API data from custom maps.
B: Acceptance and Evidence criteria - Development of gaming experiences and world
  • A fully developed world based on parts of the Cardano Ecosystem.
  • ​Up to three custom games built and ready for extensive testing.
  • ​BlueBox Gaming will sign off on deliverables.

Phase 3: Launch!

A: Milestone outputs - playtesting, bug fixing, and general quality assurance
  • Following the core development phase, we will move into the Launch phase. This phase features playtesting, bug fixing, and general quality assurance. At the same time we will be working closely to align on all of the necessary launch materials and creating marketing collateral to promote the launch of the game.
  • BlueBox Gaming will develop the additional landing pages and internal marketing materials for our Fortnite tournaments.
B: Acceptance and Evidence criteria - playtesting, bug fixing, and general quality assurance done

Phase 4: Post Launch!

A: Milestone outputs - track analytics, measure success, and maintain the experience
  • Command Line will coordinate following the launch of the game to track analytics, measure success, and maintain the experience. The goal of this phase is to drive continued engagement in the experience.
  • ​BlueBox Gaming, based on analytics will shift tournament structures and reward mechanisms and continue to run and add to the experience.
B: Acceptance and Evidence criteria - analytics, measured success, and ever evolving experience.
  • A fully developed world based on parts of the Cardano Ecosystem.
  • ​Up to three custom games built that are running and gaining users.
  • ​BlueBox Gaming will sign off on all metrics and continue to build upon the deliverables.

Post Launch Operations

Following the launch of the game we will move into Post Launch Operations. 

This is a major component that drives the success and engagement of UEFN games. The Command Line team is fully committed to providing the best Post Launch experience for the BlueBox Gaming team. In order to provide that experience and offers us:

Support and Maintenance

In order to ensure the best game experience for players the Command Line team will provide ongoing support and maintenance for the life of the Fortnite Experience(s).
This support and maintenance will include dedicated monthly development hours to manage updates and address player feedback.
If additional hours are available new game development can be investigated and additional development hours can be added to meet future development needs.

Marketing and Promotion

The Command Line team will create and provide marketing materials to support the BlueBox Gaming and their partner’s promotion. This will include the creation of any type of content that they will need for marketing the experience on social media, including but not limited to: gameplay videos, renders, trailers, and thumbnails. We have found a direct correlation between active marketing and player engagement so we will do everything we can to help provide content for marketing efforts.

Rare Drop Agency - Command Line Partners

Command Line has partnered with Rare Drop to support Post Launch Operations. They represent a broad range of streamers and influencers in the gaming space and have great relationships with the broader community.

Command Line highly recommends integrating Rare Drop for promotional support and marketing of the Fortnite experience as they can help with paid promotion placement, streamer introductions, and running tournaments and events.

Rare Drop’s solutions are outside the scope of Command Lines proposal and would be included in a separate scope that has been accounted for in this overall proposal.

Resources

Our Team

Blue Box Gaming Is on a mission to bridge the gap between traditional gamers and web3 ecosystems

We aim to ease the barrier of entry into the web3 space by meeting gamers where they are already at in the market and empoyering them through fun interactive games and experiences. Our goal is provide value in products and experiences that will unite gamers and enhance the experience they already love.

Blue Box Gaming has fostered a community of traditional gamers and introduced them to various ecosystems within web3.

We facilitate weekly and monthly tournaments that reward side by side web3 and web2 prizes that onboard players into our ecosystem and facilitate physical products to fit their gaming needs through traditional ecommerce and though engaging experiences. 

Doc

Founder | CEO
Web3 and Gaming

GQ

Co-Founder | COO
Production and Dev.

Drakemier

Gaming Analystics | CGO
Web2 and Gaming

Our Partners

PlayerMint

PlayerMint comes from the team Peach.xyz

Peach.xyz is a team of innovators, educators, and creatives with diverse origins that span tenures with esteemed entities like LucasArts, Carta, Google, MunkyFun, Ubisoft, and Nike. Their mission is to empower builders, creators, and everyone with an internet connection.

PlayerMint  was born out of several Previous Catalyst Proposals

Aiden Rankin-Williams

Co-Founder & CXO

Command Line

Command Line is a Fortnite focused studio from Theia Interactive. Command Line works with entertainment based IP, celebrities, athletes, musicians, and influencers to bring unique and engaging experiences to Fortnite.

 Theia Interactive has a decade of experience building high quality Unreal Engine
experiences and is an Authorized Services and Fortnite Partner

Unreal Engine Authorized Parnter

Since 2015, we have been working with Epic Games to build Unreal Engine technical demos and experiences
 for conferences and customers.

 The Command Line team designs high visual fidelity experiences with millimeter accuracy and as a result has been officially
named an Authorized Service and Fortnite Partner.
See the work they’re doing and you can understand why we’re 100% behind them. They are doing amazing things!
Simon Jones
Director of Unreal Engine

Command Line Team

Command Line’s team has come together with the shared vision to revolutionize brand engagement through unforgettable Fortnite experiences that transcend boundaries and captivate the imagination.
  
Command Line’s executive and development team come from a diverse background that spans comic book publishing, to music industry marketing, to game development. By combining this visionary team with top tier developers and artists they can take our vision and make it into a reality.

Executive Team

Bill Fishkin

Co-Founder | CEO
Web3 and Gaming

Matt Shouse

Co-Founder | COO
Production and Dev.

Karen

Business Development
Client Relations

Development Team Leads

The following team members will be on weekly meetings and help to relay information to the broader development team.

Jordan - Art Director
Jordan leads our 3D Art team and has a background in game design. He will ensure the environments look great and run smoothly.

Ricardo - UEFN Technical Lead
Ricardo leads our gameplay development team and is responsible for creating fun and engaging gameplay. He is also the best Fortnite player on the team!

Kevin - Producer / Project Manager
Kevin will work closely with the team to manage timelines and task tracking.

Command LIne Advisory Team

In addition to their core team Command Line has brought together top advisors from the industry with deep connections at Epic Games to help guide them and take their vision into reality.

Advisory Team

Lynn Batsch

Lynn Bartsch is a seasoned entertainment, music and gaming industry executive known for her operations expertise, creative mindset and cross-vertical relationships. She has worked with - Epic Games, Disney, Amazon, George Lucas, Steven Spielberg, NBC, ABC and more. As the head of studio business affairs at Epic Games, she shaped the company's talent partnerships and oversaw its studio operations. Lynn describes her role as, “making my partners’ and clients’ dreams come true in a smart, elegant and scalable way to achieve their goals.”

Cliff Plumer

Cliff Plumer is an entertainment industry veteran with more than 30 years of experience spanning production, creative and technology. While serving as CTO of Lucasfilm he lead the development of new computer graphic technology for the Star Wars trilogy. Prior to that he helped in the creation of the Matrix trilogy alongside Kim Libreri (CTO of Epic Games) and has helped to guide the Command Line team in our relationship with Epic Games.

David Anderman

David Anderman is a seasoned executive with a passion for business strategy and dealmaking in technology, aerospace, and media. David was most recently the General Counsel of SpaceX - working directly with Elon Musk. He previously spent 16 years at Lucasfilm Ltd., starting as the junior lawyer and rising through the ranks to become General Counsel and Chief Operating Officer. He has held C-level positions at a series of technology startups.

Pricing and Timeline

Total Amount Requested: 500,000 ADA

Below please find a high level pricing estimate for the creation of the Realm Striders Cardano world and up to three game experiences. Command Line has also included a rough scope for influencer marketing through their partners at Rare Drop. All values are based on the price of ADA at $.44 USD at the time of writing.

Pricing Overview

Fortnite Development: Command Line Scope

This includes the development of a large custom Cardano themed game world and up to three game experiences.

Development Budget: 300,000 ADA at time of proposal 
Development Timeline: 16 - 20 weeks*

Project Management and Oversight: BlueBox Scope

The BlueBox Gaming team will provide management of the entire process and coorinate the interagtion between all partners as well as provide Command Line with guidance on game mechanics and overall game design.

BlueBox Gaming will not be charging anything for this entire process and work as this is our proposal and we wish it to succeed for a long period of time and will earn revenue based upon how well we do our job.  

Cardano Fortnite Integration: PlayerMint Scope

The PlayerMint team will develop the additional infastructure in order to integrate custom built maps into their solution. Facilitating the onboarding of our users into the Cardano Ecosystem.

Pre and Post Launch Marketing: Rare Drop Estimate

This is a rough estimate for budgeting purposes. We will work with RareDrop to develop a marketing plan and upon proposal approval will create an exact budget and scope of work.

Marketing Budget: 169,000 ADA*

*These are estimates based on the concept outlined by Command Line. During the initial
 consultation. Command Line may present alternative solutions if requested. This budget can be scaled up or down and the game scope scaled accordingly to ensure delivery.

Legal & Accounting Services

31,000 ADA

Value For Money

Our Realm Striders Cardano World project expenses have been carefully calculated with industry experts that have build over 200 projects in Unreal Engine. We ensure that that each cost aligns with our mission and principles to bring a robust gaming experience to web2 users and increase the visibility of the Cardano Ecosystem.

Along side our partners this is not our first rodeo and the proposed budget shows an understanding of the market and Cardano's ecosystem needs.

The proposed budget meets market standards in high quality UEFN game dev.

Due to our revenue model our goal is to ensure every ADA spent is tied to raising the bar of our team with direct benefits to the Cardano ecosystem in the form of eye balls on Cardano IP and the rich ecosystem of projects that build here.

Benefits to the Ecosystem

We don't believe in a Build it and they will come mentality. Instead of building a web3 game we build with the distinct understanding that you need to meet users where they are already at, doing the things that they already love.

By building a map intentionally with our chosen partners and the inclusion of Cardano Projects and IP we uplift the ecosystem as a whole and are not focused only on self.

We are all about collaborative competition and building synergistic relationships that span many years into the future.

In conclusion, our proposal would solve for the demand of large scale marketing efforts for the Cardano ecosystem. We believe that providing meaningful experiences for Web2 and Web3 players is a better path than trying to market to other web3 ecosystems in a liquidity merry go round. Our solution will provide awareness and a low friction onramp to Cardano in a sustainable way.

Copyright 2024 Blueboxgaming.com All rights reserved. 
Powered By ClickFunnels.com